Brand sheet · v0.2 · 29 October 2026

ClubVIP

Velvet rope, not neon sign. ClubVIP should feel like the inside of a good room at midnight: dark, warm, a little gold, one flash of magenta. Confident and quiet. Never shouty.

Logo

ClubVIP mark
ClubVIP horizontal, dark
ClubVIP horizontal, light
ClubVIP stacked
App iconfavicon
mono mark

The mark is the velvet rope itself: two stanchions and a swag that forms a soft V for VIP. Chosen 29 October 2026 over the earlier crown. Clear space = half the mark's height on every side. Minimum size 24 px. Don't add a gem or a crown, don't outline the mark, don't put it on a busy photo without the midnight panel behind it.

Color

Midnight#0B0B14 · page background
Velvet#1B1230 · cards, surfaces
Velvet 2#2A1B47 · hover, borders
Champagne gold#D4AF37 · VIP, CTAs, pass band
Neon magenta#FF2D95 · app only: live, alerts
Ice#F4F1EA · text on dark
Mist#8E8AA3 · secondary text
Admit#22C55E · scanner green
Deny#EF4444 · scanner red

Gold is the accent, not the wallpaper: buttons, the pass band, tier badges, numbers that matter. Magenta is for the app's live indicators only and never appears in the logo. Venues get one accent color of their own on member cards and their public page.

Type

Bodoni Moda for displayHeadlines, venue names, member names, big numbers. Regular weight, italic in gold for the emphasised words. Tracking −0.5%.
Manrope for everything else. Comfortable line height, 65 characters per line, labels in small caps with wide tracking.Fallback: system-ui, sans-serif. Fonts via Google Fonts.

Components

Join Gold · $49Show pass
The Velvet RoomGOLD
rotating QR
MemberAva Reyes
No. 1001 · Gold
The member pass is the brand's hero object: 28 px radius, the venue's accent blended into velvet, white QR plate, name set in 'Bodoni Moda',Didot,Georgia,serif. The door scanner answers with a full-screen green or red, a check or a cross, the member's name and tier. Nothing else competes with it.

Voice

Do

  • Short, confident, second person: "Show your pass. Walk in."
  • Name the perk, not the feature: "Skip the line" not "priority ingress".
  • Numbers over adjectives: "under a second", "30-second codes".
  • Speak to venues like a partner, to members like a host.

Don't

  • No "exclusive luxury experience" filler.
  • No exclamation points in product UI.
  • No crypto/NFT flavor, no "elite", no gatekeeping language toward members.
  • Never say a screenshot works. It doesn't.

Files

logo-mark.svglogo-mark-mono.svglogo-horizontal-dark.svglogo-horizontal-light.svglogo-stacked-dark.svgicons/icon.svg (+ 512/192/180/32 png)palette.jsonqr-poster.html — printable "scan to join" poster per venue